IMT Ghaziabad. Amongst the first from my batch to get placed. Now executing campaigns for brands like Google and Cello. Here's how it happened.
Muskan Jain
Results-first.
Commercially sharp.
Execution obsessed.
IMT Ghaziabad. Amongst the first from my batch to get placed. Now executing campaigns for brands like Google and Cello.
I grew up in a small town in Madhya Pradesh. No marketing legacy, no big-city network. What I had was a habit of figuring things out — and refusing to wait for permission to start.
During my BBA at DAVV University, Indore, I launched a YouTube channel and a personal blog — not as hobbies, but as live experiments. Grew the channel to 400 subscribers in under three months. Then CAT prep came around, I paused, and shifted every ounce of focus to cracking the exam.
It worked. IMT Ghaziabad — top 20 B-school in India. PGDM in Marketing. Harvard Business School case studies, live briefs, and subjects ranging from brand management to P&L and financial modelling.
It's where I stopped thinking like a student and started thinking like someone who needs to justify every rupee spent.
My summer internship at HT Media: build a global expansion strategy for an OTT platform from scratch. I delivered something thorough enough to land me a Pre-Placement Offer before campus placements even opened.
I was the first from my batch to be placed. HT Media converted the PPO into a full-time role as Campaign Success Manager. From here the game started. Currently, working on 3 startup ideas. Let's see where life takes next!
I've managed campaigns for Google, Arata, Timex, Jaipur Rugs, Sugar Cosmetics and more. The scale changes. The discipline doesn't.
I'm not the most creative person in the room. I know that, and I own it. What I am is commercially sharp — I catch the gaps between a good idea and an executable one.