Portfolio

Work

Four campaigns. Real briefs. Real budgets. Real results.

Case Study 01

Google × Mint
CXO Engagement Campaign

Exclusive CXO Event AI-Focused Media Industry
The Challenge

Get 40+ senior media decision-makers — CMOs, CEOs, CXOs — into one room for a high-stakes, invite-only AI event co-hosted by Google and Mint.

What I Did
  • Built and managed a targeted CXO database from scratch
  • Led outreach, follow-ups, and RSVP tracking end-to-end
  • Coordinated event logistics and on-ground experience
  • Managed all client reporting and post-event documentation
40+
CXOs attended
₹60L
Campaign executed
1.2M+
Visibility across Mint
Watch highlight: Event video on YouTube
Execution discipline is what separates an average campaign from an award-worthy one.
Case Study 02

Mirae Asset
Investor Awareness Programme

On-ground Events Financial Services Multi-city
The Challenge

Drive genuine awareness and engagement among investors across two cities — Mumbai and Hyderabad — with different audience profiles and event formats.

What I Did
  • Led end-to-end planning, execution, and budgeting for both cities
  • Managed differentiated audience acquisition for Women IAP and open IAP formats
  • Coordinated all vendor relationships and on-ground operations
  • Delivered content support and media coverage for each event
180+
Total attendees across Mumbai + Hyderabad
2M+
Brand impressions via LiveMint
✓
Client retained
Press: Women IAP Event Press: Hyderabad Event
Retention isn't a relationship play. It's a results play.
Case Study 03

Abbott
Doctor Microsite Campaign

Personalised Digital Campaign Global Pharma National Scale
The Challenge

Make 600 doctors feel individually recognised — at scale. Not a template blast. A genuinely personalised experience for each person.

What I Did
  • Built and managed the entire microsite infrastructure on Hindustan Times
  • Created 600 individual personalised pages — one per doctor, zero margin for error
  • Mapped video content, doctor data, and design elements with precision
  • Executed personalised emailers at scale
600+
Personalised pages created
600+
Doctors reached individually
★★★★★
High client satisfaction
Live microsite: Abbott Fearless Tomorrows Sample page: Dr. Renu Makwana
At scale, execution becomes a systems problem. I built the system.
Case Study 04

Angel One
Thought Leadership Series

Long-form Video BFSI Content + Distribution
The Challenge

Position Angel One as a credible voice in BFSI — not just a trading app. Build authority through content and make sure it reaches the right people.

What I Did
  • Managed end-to-end video production for the thought leadership series
  • Built a distribution strategy across platforms
  • Repurposed long-form content into short-form cuts for broader reach
  • Tracked performance and optimised based on data
2.5L+
Views per episode
5–6L+
Total views across series
BFSI
Difficult audience, cracked organically
Watch: Short-form cut Watch: Full episode
Good content does nothing without a distribution strategy behind it.